In the field of baby care, wet wipes have almost become a daily "necessity" for new parents. From hand and mouth cleaning, skin care, to emergency situations when going out, wet wipes are popular for their convenience and efficiency. Behind each soft wet wipe, the real cleaning and care function is the "invisible" core liquid - the liquid preparation.

As a formula supplier focusing on the research and development of baby wet wipes liquid preparation, we are well aware that the safety and scientificity of liquid ingredients directly determine the market competitiveness and brand reputation of the product. We are committed to creating safer, more reliable and higher quality wet wipes products for brands with professional technology, carefully selected raw materials and flexible customization services.

一. Trends in the baby wipes market: from cleaning to "functional care"

In recent years, the baby wipes market has shown the following trends:

"Ingredient Party" consumer awareness has increased: parents are increasingly concerned about the safety of formulas and the source of ingredients

Natural and mild ingredients are favored: plant extracts and additive-free formulas have become popular

Functional segmentation is obvious: from traditional cleaning functions, it has expanded to antibacterial, soothing, repairing, moisturizing and other care dimensions

The rise of environmentally friendly and sustainable concepts: not only focusing on fabrics, but also extending to the green source of liquid raw materials

These trends have put forward higher requirements for wet wipes liquid: it must have sufficient cleaning power and good feel, but also be mild and non-irritating, scientifically formulated, and can be differentiated according to market positioning.

二. Our baby wipes liquid design concept

We always adhere to three major R&D principles:

Scientific ingredient ratio × Strict control of product safety × Satisfying differentiated needs

1. Exquisite material selection · Only cosmetic-grade raw materials

We only select raw material suppliers that have passed national/international cosmetics regulations to ensure that the source of each ingredient can be checked and the purpose can be verified. Refusing to use industrial raw materials, low-quality preservatives, and potential irritants, we are committed to creating a basic liquid system with "mother-child level of peace of mind".

2. No allergenic ingredients are added

No alcohol / no fragrance / no pigment / no fluorescent agent

The formula is highly friendly to newborns, sensitive skin, and premature babies

Supports the addition of natural antibacterial agents and food-grade preservative compound systems (such as ethylhexylglycerin, phenoxyethanol compound, etc.) in the formula

3. Gently regulate the skin microenvironment

The pH is controlled in the weak acid range of 5.0-5.5, close to the natural barrier environment of baby skin

Add moisturizing factors such as panthenol (provitamin B5), glycerin, and xylitol to improve dryness and reduce the incidence of red buttocks

4. Expandable added ingredients (functional customization)

Plant extracts: chamomile, witch hazel, purslane, Centella asiatica

Skin soothing agents: allantoin, ceramide, small molecule hyaluronic acid

Skin care upgrade plan: keep the ingredients consistent with the brand product line (diaper cream/cleanser) to enhance brand stickiness

三. Our service advantages: not only a "supplier", but also a "R&D partner"

We are not only a supplier of raw materials and liquid preparations, but also hope to become the "technical think tank" behind your products.

✅ Full-chain R&D support:

Raw material screening suggestions

Formula proofing and optimization

Stability testing and filling process matching

Compliance labeling and filing support (GB/EU/FDA)

✅ Flexible customization capabilities:

Customized liquid preparation solutions according to different product positioning (such as mass maternal and infant, high-end maternal and infant, organic route)

Meet differentiated design needs (refreshing, moisturizing, lotion, antibacterial, etc.)

✅ Quick response and delivery:

Supporting production factories/OEM factories are experienced

Standard formulas can be delivered and proofed within 3-5 working days at the fastest

Filling precautions and packaging adaptation suggestions can be provided

四. Conclusion: Invisible liquid supports visible quality

In the competition of baby care products, what really makes the difference is often not the promotional rhetoric, but the product experience. The core of the product experience is largely hidden in this "liquid behind a wet wipe".

We believe: truly professional brands are different from the beginning of liquid preparation.

If you are looking for a safe, stable and customizable baby wipes formulation solution, we would like to be your long-term partner.